After spending weeks researching the perfect branding and marketing strategies, how come the sales are still so low? Why is it so hard to get customers and retain them? We agree. It is hard among so many competitions. But it's not impossible, as long as we understand the key: Cognitive dissonance and emotional connection. What are these? We don't usually flaunt jargon like this, but these two are quite important so we figured we had to discuss them. Check out our article to learn about the role of cognitive dissonance and emotional connection in the consumer buying decision process! | 
