When our CEO started her career in digital design more than a decade ago, she thought her work would revolve around colors, shapes, layouts, and layers. Data and analytics? Pfftt, never even crossed her mind. But times have changed. Designers can no longer rely only on their personal tastes and preferences, especially UX designers. After all, we design for our users. And that's why data is so important in UX design. Read the rest of the article here. |